Jeff Dauber, who directs the Mobile Mac Systems for Apple, did his morning ritual: shaving, getting dressed, making coffee and even doing a crossword puzzle. Porn star turned performance artist Annie Sprinkle and her partnerBeth Stephens, also a performance artist, made outfits for ''love actions — kissing, cuddling and wrestling; they were joined by Bob, their Labrador retriever.
''Some people worry: What am I going to do for an hour?'' says Schatz, standing inside his ''Cube.'' ''But without exception, you end up having tofish them out. Self-consciousness quickly dissipates.''
Schatz's Generative Portraits aren't cheap. They're priced at $45,000. But two people in San Diego — both prefer to remain anonymous — have commissioned them already.
After it comes down in La Jolla, his ''Cube'' will travel to New York. Hearst Communications is planning a series of 40 video portraits, Schatzsays, to coincide with an Esquire ''portrait of the 21st century,'' which will include 75 people. Schatz will spend about eight months in Manhattanmaking these, and then all of them will end up on view at Hearst Tower, probably in the fall.
You might say he's made a portrait studio suited to the 21st century.
